CHARLOTTE, NORTH CAROLINA (December 13, 2011) Yodil, Inc., a provider of business intelligence (BI), data analytics, and management reporting to the insurance industry, has launched a new website, consistent with the evolution of its offerings and the transition of its marketplace positioning. The new site (www.yodil.com) is a complementary component to a program that also includes marketing collateral and print advertising created to enhance the company's communication with its customers and prospects.
"We're proud to have created the need for the new site," said Fred Waite, CEO of Yodil. "Since we launched Yodil just 10 months ago, the Yodil Platform has continued to evolve with increasing sophistication, we've developed the Yodil Enterprise Strategy (YES), and we've added a number of customers whose input has helped with both. The new site presents all we do much more effectively."
The new Yodil website presents a new format and navigational logic. It extends the company's brand identity, value propositions, products, and services through pages that are cleanly presented. It highlights the company, its capabilities, news and articles, customers, partnerships, and contact information. And it presents an animated, guided tour of the Yodil Platform.
"The new presence we're creating doesn't represent a new Yodil," Waite added. "Rather, it constitutes a more accurate reflection of the company we've become. We're growing in size, scope, capability, and sophistication. We're building a solid base of customers. We're constantly reviewing and refining our offerings. So, our new site reflects our evolution and our success."